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Strategy |
Why have a web site? What will it do for you? What are the immediate benefits? What are the long term goals?
Overall: How will it make things better?
As with any successful project, careful planning, clear objectives and a solid framework are first to be established. A web site can either sit there, look pretty and attract a passing glance from chance visitors. Or it can play a major role in expanding a business and driving it forward.
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Usability |
The Internet and the way people communicate affect how companies do business. It's easy to transport existing ways of thinking and practices onto the net. Unfortunately, this isn't what most customers want.
People are less patient when browsing the net in comparison to purchasing a product from a local high street store or searching for information using traditional media. Information is quickly and easily available, and in vast quantities. If a site doesn't immediately portray what the customer is looking for, the chances are they will quickly move on and look elsewhere.
We structure sites and navigation in the way real users want the information. Usability and the complete user experience can no longer be an after thought: it affects brand perception, and whether customers decide to buy from you.
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Technology |
The Internet and modern media is an unexpected amalgam of graphic design and software engineering.
We have experience in using all manners of internet technology. However, we are not beholden to trends or whims.
Technology is used to make the user experience easier, and more fulfilling. Technology never drives design, technology allows us to get as close as possible to the ideas we have in our heads.
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