Do you know the “true” cost of your website being down for an hour?
We know of a case where a website crash once cost the business at least $100,000.
This particular website went down during a webinar for a $10,000 coaching program.
The webinar page itself stayed up but the sudden surge of traffic caused the checkout page to go down right as they were in the middle of their sales pitch.
When the checkout page went down, there were around 500 people on the webinar. While they were able to salvage some of the sales with a replay the next day, the replay only got 200 people to tune in.
That means the business lost out on the opportunity to pitch an extra 200 people who showed up the first time.
With a 5% conversion rate being standard (and conservative) for a high-priced coaching program an extra 200 people means an extra 10 sales. That means they ended up losing out on about $100,000 in sales because the website went down at the worst time imaginable.
While this is an extreme example of a website going down at the worst possible time, every time your website is unavailable or goes offline you are losing money.
There is a concept called Business Continuity which involves extensive planning and preparation for these kinds of worst case scenarios.
What is business continuity?
There are 3 main components to business continuity which are:
So what is the true cost of having your website go down for an hour?
You’ve probably never thought about the true cost of having your website go down for even an hour.
While it’s easy to put a pounds lost amount on situations like the one above, there are other “hidden” costs to your website going down such as :
Business continuity is important because your website is going to crash. It’s only a matter of time.
That your website is going to crash is a given, it’s what happens next that will determine the success of your business.
Having a business continuity plan in place will help you minimize or outright eliminate the true cost of your website being down for an hour or longer.
In this article you learned about the 3 concepts of business continuity which are:
Why not take a moment to rank your website on those 3 concepts?
· Is your website resilient to attacks and crashes?
· How long does it take your website to recover from a crash?
· What do you do if your site goes down for an extended period of time but you still need to do business online?
Answering these questions is the first step to creating a business continuity plan to protect your business from lost opportunity, wasted man hours and damage to your brand and search rankings.
Don’t let that happen to your business! Start your business continuity planning today!
If you would like to learn more about Storm Internet can help your business complete the form to the right or give us a call us on 0800 817 4727