eCommerce & Marketing
Three Methods to Get More Visitors to Your Website
It isn’t simply enough to have a great website. After all, if no one is going to see it wouldn’t matter if it was the best in the world. If you’ve made the mistake of thinking you’ll get an influx of traffic from Google in the first few months, it’s time to reconsider your strategy. The good news is, once you know what you’ve got to it’s not too challenging to start receiving a steady flow of targeted visitors. ‘Targeted’ being the keyword here; people who are relevant and will convert into paying customers.
Social Media Marketing
Everyone and their dog are on social media, well, 2.3 billion people to be exact! It’s 2016 after all. That means your competitors are on there too, talking about the topics that are relevant to your brand and putting themselves in front of potential customers. If this isn’t reason enough to be on social media, once you begin building a community around your brand, you can use these platforms to drive traffic directly to your website.
This model takes advantage of influential blogs and websites who already have a lot of traffic. The owners of these sites are looking for ways to monetise their traffic. This gives brands like yours an opportunity to reach new audiences of people you otherwise wouldn’t have found. You as a merchant, reward affiliates who promote your product/service on your behalf. In terms of commission, this is completely up to you. You could pay a percentage of each sale delivered, or you could be a smaller flat fee for new leads. The setup of your affiliate programme will depend greatly on the nature of your business.
The first step is to join an affiliate network with a good reputation and a large active affiliate base. You will need to do your research before choosing a network that is right for your brand.
Guest Blogging (SEO)
SEO (search engine optimisation) is the process of optimising your website to better rank in search engines such as Google. It’s a complex and ever-changing practise, but there are some things that have remained important for SEO over the years. Receiving links from another high-quality website is one of those things. ‘Backlinks’ as they are referred to, is simply a link back to your website from another. If you can build up a considerable number of backlinks from other popular or well-established websites, Google will reward you. It shows the search engines you’re relevant and have something worth seeing.
One way of achieving high-quality backlinks is by offering to provide informative and engaging articles to another website for free. In return, you can include a link in the body of the text or in your profile. There is no secret formula for finding guest blog opportunities, it really is a case of networking and reaching out to people.
If time and resources are limited you might want to choose one of these areas to focus your attention. However, when you use multiple methods of marketing funnels, you will quickly find they work together. With the increase of platforms and devices available, the buyer journey is far more varied and complex than it once was.
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